Lonely Planet are looking for an idea for a native app that would be the digital companion piece to the Lonely Planet books, apps and website. It has to fit nicely into the ecosystem (book, apps and website) and ideally it should to be used pre, during and post travel. Designed in 2016, this app might appear outdated in the AI era. However, the human reasoning behind its development is still equally valuable today.
* Concept project developed during my Master program at the Harbour Space University of Technology in Barcelona, Spain (2016-2017) @Irene Pereyra's class of Interaction Design Not affiliated with the existing brands.
brief & team
the ecosystem
target audience
meet our personas
competitive analysis
app concept
would you dedicate a day of your trip to truly dive in the culture of the place you are visiting?
SONDER
an app that allows the users to create or join an already created one day immersive experience
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