a new LED Textile
Product & Launch Strategy
In collaboration with: Pinar Barlas, Mrinali Kamath
The first affordable LED textile with 72 pixels per inch (ppi) density and 120Hz refresh rate.
Features:
- built-in battery life of 24 hours
- wireless self charging from temperature differences & motion
- machine washable
Brief
Creative proposals highlighting how the textile can be utilised and who the company should target first.
Proposal
Taking an Enterprise direction
- manufacturing, assembly and distribution is handled by partners
- can target specific enterprise problems
- can reach a set number of users at once
- control over content, crafted specific to each brand
white label brand
While label brand licensing the LED textile.
We partner with consumer-facing brand to create unique, impactful products and experiences.
Our brand: LUCID
Launch in hospitality
benefits for lucid
- exposure to brand decision makers staying in hotels
- content for social media
- easy test & maintenance in contained rooms
benefits for hotels
- unique room for each guest
- differentiation
benefits for users
- change look & feel of the room at any time
- get information
- play
Launch Partner
"We're working with intelligent, informed, modern travelers that want to go to special places that are modern, chic, stylish and unique. They don't look for sameness, they look for differentiators; whether it's art, whether it's furnishings."
- for park hyatt - Glen Pushelberg - Co-founder of Yabu Pushelberg
How It Works
When the guest checks in, the concierge proposes a theme for the guest room.
This information will appear in the native App installed on the iPads that the guest will take with them to the room.
Before the room key is inserted in the key slot, the room will appear as a simple, classic design.
In the "Beach" theme, the guest's room turns into an interactive one, where the carpet, the curtains and all the other decorative elements play Sea-related videos. For a better immersive feeling, the guest can choose the "light sensitive mode" which dims the light on the LED textiles to match the day light. The video
In the "Classic" Theme, the guest can choose between a static or a moving pattern of a classic, Victorian Style theme and can try it out in a large variety of colours.
In the "Travel" Theme, the carpet turns into an interactive map. When the guest steps on the touristic locations, the curtain offers the view of the place and information about it.
The young guests are also welcome and they have their own interactive game and cartoon theme.
About LUCID
